Career Objective
Senior digital marketer with 4+ years of experience building and running multi-channel campaigns — SEO, paid ads, social, email and e-commerce — that lifted company revenue by 25% (roughly $850K). Over the next two years I aim to grow into a Marketing Manager role, leading a team of 10+ and helping the company reach new heights in the market.
Work Experience
Senior Digital MarketingJul 2023 — Present
Brightwave Media
- Analyzed the market and built a multi-channel digital strategy across SEM, social, email marketing and OOH.
- Led content direction, planning and execution of multi-channel content marketing for all brands.
- Built and managed monthly ad campaigns on Google Ads, Facebook Ads, Instagram Ads, TikTok Ads and e-commerce.
- Ran and grew Shopee and TikTok Shop storefronts, ensuring steady quarter-over-quarter sales growth.
- Partnered with KOLs, KOCs and influencers to expand reach and campaign performance.
Online Marketing SpecialistJul 2021 — Jun 2023
Apex Digital
- Supported the content team with ideation and multi-channel content execution.
- Wrote scripts, optimized SEO content and built the website's backlink system.
- Ran advertising campaigns on Google Ads and Facebook Ads.
Committee Member2016 — 2018
Media & Events Club — UC Berkeley
- Organized media events and skills workshops for 500+ students.
- Managed the club's fan page and produced content, achieving 3x growth in engagement.
Education
B.A. in Marketing2016 — 2020
University of California, Berkeley | GPA: 3.4/4.0