Summary
Content lead with 7 years building multi-channel content strategy and leading creative teams. Skilled in content strategy, SEO, storytelling and editorial management. Has grown traffic and engagement for major brands. Aiming to grow into a Head of Content role.
Work Experience
Content Lead2021 — Present
MediaX Communications
- Led a team of 8, growing organic traffic 120% in 18 months.
- Standardized a content production workflow across 5 channels, raising output 40%.
- Ran an SEO and topic-cluster strategy, bringing 30 keywords to Google top 3.
- Managed the content budget and partnered with 20 creators.
Senior Content Editor2017 — 2021
Brightline Advertising
- Produced and edited 400+ articles, video scripts and brand pieces.
- Built a brand voice guideline adopted company-wide.
Projects
FMCG Brand Content Campaign2023
A multi-channel content series reaching 5M views and lifting brand awareness 35%.
Awards
2023Content Campaign of the Year · MediaX