01Summary
Marketing manager with 8 years building brands and running integrated multi-channel campaigns. Skilled in brand strategy, media planning and managing large budgets. Has led cross-functional teams and driven sustainable market-share growth. Aiming to grow into a Marketing Director role.
02Work Experience
Marketing Manager2020 — Present
Crestline Retail
- Ran a $2M/year marketing budget, lifting brand awareness 40%.
- Led a team of 10 across digital, brand and events.
- Ran integrated campaigns that grew online revenue 55% in one year.
- Built a marketing ROI measurement system and optimized budget allocation.
Senior Marketing Specialist2016 — 2020
Everly FMCG
- Launched a product campaign reaching 2M impressions.
- Managed agency relationships and content production for 8 product lines.
- Analyzed market and consumer behavior to sharpen brand positioning.
03Projects
Retail Brand Repositioning2022
A full rebrand that grew new customers 30% and revenue 20%.