Sophia Bennett.
Digital Marketing Specialist
Chicago, IL, USA
Summary
Digital marketing specialist with 4 years running multi-channel ad campaigns and optimizing conversion with data. Skilled in SEO, paid media, content and performance analytics. Managed large budgets and drove sustainable online revenue growth. Aiming to move into a marketing management role.
Work Experience
2022 — Present
Digital Marketing Specialist— BrightWave Agency
- Managed a $20k/month ad budget across Facebook, Google and TikTok.
- Lifted conversion rate 25% through landing-page optimization and continuous A/B testing.
- Built an SEO strategy that grew organic traffic 80% over 12 months.
- Analyzed and reported weekly campaign performance in GA4 and Looker Studio.
2021 — 2022
Content Marketing Associate— Meridian Media
- Produced 120+ SEO-optimized articles and short-form video scripts.
- Partnered with design to run social campaigns that tripled engagement.
Education
B.A. in Marketing2017 — 2021
DePaul University · Graduated cum laude
Skills
SEOGoogle AdsFacebook AdsContent MarketingEmail MarketingGA4Looker StudioAhrefsMeta BusinessCanvaNotionMailchimpTrello
Projects
Cosmetics Product Launch2023
Multi-channel campaign reaching 2M impressions and 4.5x ROI in 6 weeks.
Certifications
Google Ads Search Certification · Google2023
HubSpot Content Marketing · HubSpot Academy2022