Structured data minangka metadata sing bisa diwaca mesin sing sampeyan tambahke ing halaman (nggunakake Schema.org vocabulary) sing nerangake isi liyane kanthi jelas — "iki minangka Product kanthi harga $20" utawa "iki minangka Recipe kanthi wektu masak 30 menit." Mesin pencari nggunakake iku kanggo ngerti halaman lan nampilake rich results.
Google nyaranake : blok ing head, kapisah saka markup sing katon.
<script><script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Wireless Headphones",
"offers": {
"@type": "Offer",
"price": "79.99",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "120"
}
}
</script>
Karo structured data sing sah, listing pencarian sampeyan bisa nampilake rating bintang, rega, FAQ, breadcrumb, waktu resep, tanggal acara, lan sapanungune — tinimbang link biru biasa. Iki nambah clck-through rate kanthi sigifikan sanajan ing posisi ranking sing padha.
Product, Article, Recipe, FAQPage, BreadcrumbList,
Organization, LocalBusiness, Event, Review, VideoObject
Gunakake Rich Results Test Google lan Schema Markup Validator kanggo konfirmasi markup iku sah lan layak — structured data sing salah bentuk ora bakal ngasilake rich results (lan markup sing ngapusi bisa njalaran penalti).
Structured data iku carane sampeyan ngowahi listing pencarian biasa dadi rich result sing menarik — levers langsung ing click-through rate lan visibility.
JSON-LD ngrokok iku kanthi bersih kapisah saka HTML sampeyan, lan iku nggerakake dudu mung rich snippet Google nanging uga voice assistant lan alat liyane sing ngonsumsikake data web kanthi semantik.