Manufar Sana'a
Babbar mai talla ta dijital ce da ta shafe sama da shekaru 4 tana tsara da gudanar da kamfen na tashoshi da yawa da suka haɗa SEO, tallace-tallace na biya, sada zumunta, imel da e-commerce, wanda ya ɗaga kuɗin shigar kamfani da fiye da kashi 25%. Ta ci gaba da inganta yawan canjawa ta hanyar nazarin sakamako bisa bayanai da gwajin A/B, kuma tana da gogewar ɗaga kuɗin shiga bisa kuɗin talla (ROAS) zuwa matsakaicin kashi 380%. Tana da ƙarfi a talla ta aiki ta amfani da GA4, Meta Ads da Google Ads, kuma tana neman ɗaga sanin alama da kuɗin shiga na gaskiya tare. Manufarta ita ce ta girma zuwa jagorar da ke gina al'adar girma bisa bayanai.
Gogewar Aiki
Babbar Mai Talla Ta DijitalMayu 2022 — Yanzu
Jumia Nigeria
- Ta jagoranci kamfen na tallace-tallacen biya na Meta da Google tare da amfani da kasafin kuɗin talla na ₦300 miliyan a wata, wanda ya cimma matsakaicin ROAS na kashi 380%
- Ta sake tsara tafarkin canjawa na e-commerce tare da maimaita gwajin A/B wanda ya inganta yawan canjawar saye daga kashi 2.1% zuwa kashi 3.4%
- Ta gina tsarin sarrafa imel da CRM ta atomatik wanda ya ɗaga yawan sake saye da kashi 18% da dawo da abokan ciniki masu barin kashi 21%
- Ta jagoranci kamfen mai haɗaka na kwata-kwata wanda ya ɗaga kuɗin shiga na fannin da take kula da shi da kashi 27% idan aka kwatanta da bara
Mai Talla Ta Aiki (Performance Marketer)Agusta 2020 — Afrilu 2022
Konga
- Ta gudanar da tallace-tallacen bincike (SA) da tallace-tallacen sayayya wanda ya rage CPA da kashi 32% cikin watanni 6
- Ta gina dashboard na bayanai bisa GA4 don ba da rahoton sakamako na kowace tasha a mako-mako
- Ta tsara kamfen na haɗin gwiwa da influencer wanda ya ɗaga sabon zirga-zirga da kashi 45%
- Ta jagoranci aikin inganta shafin saukowa wanda ya rage yawan barin shafi daga kashi 58% zuwa kashi 41%
Ƙaramar Mai Talla Ta DijitalMaris 2019 — Yuli 2020
Kobo360
- Ta gudanar da tsara abun ciki na sada zumunta wanda ya faɗaɗa mabiya Instagram daga 12,000 zuwa 45,000
- Ta inganta SEO wanda ya ɗaga matsayin fitowar kalmomi masu mahimmanci daga matsakaicin matsayi 12 zuwa matsayi 3
- Ta shirya rahoton sakamako na wata-wata inda ta samu ƙwarewar aikin nazarin bayanai
Ilimi
Digiri na Farko a Kasuwanci (Fannin Talla)Oktoba 2015 — Yuli 2019
Ahmadu Bello University (ABU), Zaria | CGPA 4.2/5.0, Memba na Ƙungiyar Talla ta Dijital