Hafsat Nuhu.
Ƙwararriyar Talla ta Dijital
Abuja, Babban Birnin Tarayya
Taƙaitawa
Ƙwararriyar talla ta dijital ce da ta shafe shekaru 4 tana kula da gudanar da kamfen na tallace-tallace na tashoshi da yawa da inganta canjawa bisa bayanai. Tana da ƙwarewa a dukan fannonin SEO, tallace-tallacen aiki, abun ciki da nazarin sakamako, kuma tana da gogewar amfani da kasafin kuɗin talla na ₦300 miliyan a wata don ɗaga ROAS zuwa matsakaicin kashi 380%. Ta gina ingantaccen tsarin bin canjawa ta amfani da GA4 da GTM, kuma ta ci gaba da inganta yawan canjawar shafin saukowa ta hanyar gwajin A/B. Tana da ƙarfi wajen fitar da fahimta daga bayanai don sake raba kasafin kuɗi cikin inganci, kuma tana daraja daidaituwa tsakanin sanin alama da tallace-tallacen aiki. Tana da ƙwarewar tsara kamfen mai haɗaka na abun ciki da media.
Gogewar Aiki
Fabrairu 2022 — Yanzu
Ƙwararriyar Talla ta Dijital— Jumia Nigeria
- Tana gudanar da tallace-tallacen Meta da Google na ₦300 miliyan a wata wanda ya inganta ROAS daga kashi 260% zuwa kashi 380%
- Ta sake gina bin canjawa bisa GA4 da GTM wanda ya ɗaga ingancin auna sakamako na kowane kamfen tare da rage CPA da kashi 27%
- Ta gudanar da gwajin A/B na shafin saukowa sama da 20 wanda ya ɗaga matsakaicin yawan canjawa daga kashi 3.2% zuwa kashi 5.1%
Maris 2020 — Janairu 2022
Mai Talla ta Aiki (Performance Marketer)— Konga
- Ta tsara tare da gudanar da kamfen na jawo sabbin abokan ciniki wanda ya ɗaga masu rajista na wata daga 14,000 zuwa 23,000
- Ta tsara dabarun abun ciki na SEO wanda ya ɗaga zirga-zirgar gaskiya da kashi 65% cikin watanni 6
- Ta tsara tsarin imel da push ta atomatik wanda ya inganta yawan sake saye da maki 9
Ilimi
Digiri na Farko a Sadarwar Watsa LabaraiOktoba 2014 — Yuli 2019
Bayero University Kano (BUK) · Karin Fanni a Talla da Alaƙar Jama'a
Ƙwarewa
Tallace-tallacen AikiSEOTalla ta Abun CikiTalla ta CRMGoogle Analytics 4GTMGwajin A/BNuna Bayanai (Visualization)Meta AdsGoogle AdsAhrefsNotion
Ayyuka
Kamfen Mai Haɗaka na Ƙaddamar da Sabuwar Alama2023
Ta tsara kamfen mai haɗaka da ya haɗa sada zumunta, bincike da influencer, wanda ya cimma kashi 145% na manufar kuɗin shiga cikin watanni 2 na ƙaddamarwa.
Takaddun Shaida
Google Analytics Individual Qualification (GAIQ) · Google2021
Google Ads Search Certification · Google2022