Jiongeze mabadiliko kwa kueleza kwa nini, kuhusisha watu mapema, na kuwasaidia kupitia usumbufu — watu hukataa mabadiliko ambayo hawaellewi au hawakumbuniwa. Mabadiliko ya kiufundi ni nadra sehemu ngumu; mpito wa binadamu ndo ule.
Muundo
1. WHY — make the case for change clear and honest (what problem, what's at stake)
2. INVOLVE — bring people in early; participation reduces resistance
3. COMMUNICATE — over-communicate; repeat; expect to say it many times
4. SUPPORT — acknowledge loss; some people lose projects, teams, or status
5. ITERATE — adjust based on feedback; show you're listening
