Rencana go-to-market (GTM) nyakup kabeh sing ngluyu saka pembangunan: carane produk utawa fitur kaabot pengguna lan sukses ing pasar. Fitur sing apik banget nanging peluncuran sing kurang apik bakal kurang performa — GTM mesthia wong-wong sing pas ngerti babagan iku, bisa ngadopsi, lan organisasi wis disiapake kanggo nsuportake.
Kenapa penting
✓ MARKETING → messaging, positioning, announcement
✓ SALES → enablement, pricing, who to sell to
✓ SUPPORT → trained and ready for questions/issues
✓ ENGINEERING → rollout plan, monitoring, kill switch
✓ LEGAL/COMPLIANCE → cleared if needed
GTM yaiku PM sing ngoorkestrase akeh fungsi menyang momen sing koordhe — kagagalan serah-terima ing kene (kayata support ora diwenèhi peringatan) nggawe kacau ing peluncuran.
