Product management yaiku disiplin sing mutusake apa kang kudu dibangun lan mengapa, supaya tim ngirim barang-barang kang bernilai kanggo pengguna lan apik kanggo bisnis. Product manager (PM) nduweni arah produk, dudu kode. Peribahasa klasik: PM duduk ing persimpangan bisnis, teknologi, lan pengalaman pengguna.
Apa kang PM tenan-tenan ditindakake
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✓ DISCOVERY → talk to users, study data, find real problems worth solving
✓ PRIORITIZATION → decide what matters most right now (and what to skip)
✓ DEFINITION → write down what we're building and the success criteria
✓ COORDINATION → align engineering, design, marketing, sales around a plan
✓ MEASUREMENT → track whether the released work moved the needle