Career growth is a partnership: the report owns their career, you own creating opportunities and honest feedback. Your job is to know what each person wants and to connect their growth to real work.
A framework
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1. UNDERSTAND → what do they want? (not what YOU want for them)
IC vs management? depth vs breadth? next 1–2 years?
2. ASSESS → where are they vs the next level (use a career ladder)
3. GAP → the 2–3 skills/experiences that close the gap
4. OPPORTUNITY → assign real work that builds those (a stretch project)
5. FEEDBACK → regular, honest signal on progress
Make it concrete
"You want to reach senior. The gap is leading ambiguous work end-to-end. The auth migration is a good stretch — you'd own the design and coordinate two teams. I'll back you up."
