Scaling fast is dangerous because you can dilute culture and break communication faster than you add capacity. The goal is to grow capability, not just headcount — and to protect what made the team work.
Principles for scaling well
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1. HIRE AHEAD OF NEED, NOT IN PANIC — rushed hiring lowers the bar
2. PRESERVE CULTURE — onboard deliberately; over-communicate values
3. SPLIT BEFORE IT HURTS — past ~8–10, split into focused sub-teams
4. GROW LEADERS INTERNALLY — you need leads/managers faster than you think
5. WRITE THINGS DOWN — tribal knowledge doesn't survive headcount doubling
6. ONBOARDING THAT SCALES — a buddy + a clear 30/60/90, not osmosis
The communication problem
Communication paths grow roughly with the square of team size. A team of 5 has 10 links; a team of 12 has 66. This is teams must split — not because people dislike each other.
