Ġestjoni tal-prodott hija d-disiplina li tiddeċiedi x'inhu għandu jinbnew u għaliex, sabiex it-tim jċ-ċippa ħagat li għandhom valur għall-utenti u tajbin għall-bizniss. Direttur tal-prodott (PM) jippossiedi d-direzzjoni tal-prodott, mhux il-kod. L-inqas klassiku: PM huwa jaf fl-intersezzjoni ta bizniss, teknoloġija, u esperienza tal-utenti.
X'jagħmel PM attwalment
✓ DISCOVERY → talk to users, study data, find real problems worth solving
✓ PRIORITIZATION → decide what matters most right now (and what to skip)
✓ DEFINITION → write down what we're building and the success criteria
✓ COORDINATION → align engineering, design, marketing, sales around a plan
✓ MEASUREMENT → track whether the released work moved the needle
