Kufanya maamuzi kulingana na data kumaanisha kujenga chaguzi za bidhaa kwenye ushahidi — data ya matumizi, majaribio, utafiti — badala ya maoni tu. Toleo lililokomaa ni kuelezwa na data: data inasharpeni hukumu, lakini haiibadilishi. Lengo ni kupunguza hatari ya kubeti kwa ule dhani.
Vyanzo vya ushahidi
✓ QUANTITATIVE → analytics, funnels, retention, A/B tests (what is happening)
✓ QUALITATIVE → user interviews, support tickets, session recordings (why)
→ combine both: numbers tell you WHAT, conversations tell you WHY
Quantitatively bila kwalitatif inakuambia funnel huanguka katika hatua ya 3 lakini si — na hauwezi kurekebisha kwa nini usiyoelewa.
