Treor athrú trí an fáth a mhíniú, daoine a bhraistint go luath, agus tacaíocht a thabhairt dóibh agus iad a bhogadh trí an mídháthúlacht — bíonn daoine in aghaidh athrú nach dtuigint siad nó nár gheal siad. Is annamh is an athrú theicniúil an chuid chrua; is é an aistriú daonna an chuid chrua.
Creatchlár
1. WHY — make the case for change clear and honest (what problem, what's at stake)
2. INVOLVE — bring people in early; participation reduces resistance
3. COMMUNICATE — over-communicate; repeat; expect to say it many times
4. SUPPORT — acknowledge loss; some people lose projects, teams, or status
5. ITERATE — adjust based on feedback; show you're listening
