Kultura je skup ponašanja koja toleriraš, modeliraš i nagraduje — gradi se kroz ponovljene radnje, ne plakatima ili strukturama vrijednosti. Kao menadžer, ono što tolerirates postaje standard.
Zašto je to važno
LEVERS OF CULTURE
MODEL → your behavior is the loudest signal (admit mistakes, give credit)
RITUALS → retros, demos, blameless postmortems, celebrating wins
SAFETY → people can disagree, ask "dumb" questions, raise bad news
STANDARDS → make excellence normal; address bad behavior fast (esp. in stars)
STORIES → praise the behaviors you want repeated, publicly
