Kultur er det sæt af adfærd, du tolererer, modellerer og belønner — det bygges gennem gentagne handlinger, ikke plakater eller værdiskemaer. Som leder bliver det, som du går forbi, standarden.
Sådan former du det bevidst
LEVERS OF CULTURE
MODEL → your behavior is the loudest signal (admit mistakes, give credit)
RITUALS → retros, demos, blameless postmortems, celebrating wins
SAFETY → people can disagree, ask "dumb" questions, raise bad news
STANDARDS → make excellence normal; address bad behavior fast (esp. in stars)
STORIES → praise the behaviors you want repeated, publicly
