Yanke shawara ta tushen bayanai yana nufin wajeje zaɓin samfura a cikin shaida — bayanain amfani, gwaje-gwaje, bincike — maimakon ra'ayi kadai. Sautin girma shi ne bayanai-bayani: bayanai yana baka hankali, amma bai maye gurbin ba. Jiya shine rage haɗarin fida jiya kan hasashe.
Tushen shaida
✓ QUANTITATIVE → analytics, funnels, retention, A/B tests (what is happening)
✓ QUALITATIVE → user interviews, support tickets, session recordings (why)
→ combine both: numbers tell you WHAT, conversations tell you WHY
Kwantitatibi babu kwalitatif yana gaya maka funnel yana faɗi a mataki 3 amma ba — kuma ba za ka iya gyara me da ba ka fahimta ba.
