什么是产品管理，产品经理做什么？

Question

什么是产品管理，产品经理做什么？

Accepted Answer

**Product management** 是一门学科，用于决定*构建什么*和*为什么*构建，使团队能够交付对用户有价值且对业务有利的产品。**Product manager (PM)** 掌控产品的方向，而非代码。经典概括：PM 处于**业务、技术和用户体验**的交叉点。

## PM 实际做什么

```text
✓ DISCOVERY → talk to users, study data, find real problems worth solving
✓ PRIORITIZATION → decide what matters most right now (and what to skip)
✓ DEFINITION → write down what we're building and the success criteria
✓ COORDINATION → align engineering, design, marketing, sales around a plan
✓ MEASUREMENT → track whether the released work moved the needle
```

## 具体示例

用户不断放弃注册。PM 深入研究漏斗数据，采访几个流失用户，发现电子邮件验证步骤是元凶。PM 没有下令