Lidere el cambio explicando el por qué, involucrando a las personas temprano y apoyándolas a través de la incomodidad — los humanos resisten el cambio que no entienden o no formaron. El cambio técnico rara vez es la parte difícil; la transición humana es.
Un marco
1. WHY — make the case for change clear and honest (what problem, what's at stake)
2. INVOLVE — bring people in early; participation reduces resistance
3. COMMUNICATE — over-communicate; repeat; expect to say it many times
4. SUPPORT — acknowledge loss; some people lose projects, teams, or status
5. ITERATE — adjust based on feedback; show you're listening
