Vodenje sprememb dosežeš z razlago razlogov, zgodnjim vključevanjem ljudi in njihovo podporo pri premaganju neprijetnosti — ljudje se upirajo spremembam, ki jih ne razumejo ali jih niso oblikovali. Tehnična sprememba je redko najtežja; zahtevna je človeška tranzicija.
Okvir
1. WHY — make the case for change clear and honest (what problem, what's at stake)
2. INVOLVE — bring people in early; participation reduces resistance
3. COMMUNICATE — over-communicate; repeat; expect to say it many times
4. SUPPORT — acknowledge loss; some people lose projects, teams, or status
5. ITERATE — adjust based on feedback; show you're listening
