Tehnički rad ima smisla samo ako unapređuje posao. Viši TL mora osigurati da tehnička strategija izravno služi poslovnim ciljevima i biti u stanju objasniti tu vezu u oba smjera: zašto se tehnička ulaganja isplate i što je tehnički potrebno da bi se dostigao poslovni cilj.
Kako usklađiti
✓ UNDERSTAND the business — goals, constraints, what drives revenue/risk
✓ Map technical work to business OUTCOMES, not activity
✓ Frame investments in business terms — "this enables X" / "reduces risk of Y"
✓ Push back when a business ask is technically unsound — with alternatives
✓ Surface technical opportunities the business hasn't seen
✓ Speak the language of cost, time, risk, and growth
