Velik del vodenja je prevajanje, sprememba tehnične realnosti v pogoje, na katere lahko reagirajo vodje proizvodov, direktorji in stranke. Veščina je voditi s vplivom in kompromisi, ne s izvajanjem, in se znebiti strokovnega jezika.
Kako komunicirati navzgor in navzven
✓ Lead with the SO WHAT — impact on cost, time, risk, or users
✓ Drop the jargon — or define it once, plainly
✓ Use ANALOGIES for complex ideas
✓ Frame as TRADE-OFFS and OPTIONS, not absolutes
✓ Be honest about uncertainty and risk
✓ Tailor depth to the audience — exec vs. PM vs. customer
